September 23, 2020

carvossosat

Innovation at work

Inside NYC’s Most Exciting New Shopping Destination

6 min read

Telsha Anderson is a woman with drive. Neither a pandemic nor a national uprising could stop her from opening her new concept boutique. Launched just last week, T.A. is a womenswear retail destination in the heart of the Meatpacking District.

<div class="caption"> Telsha saw more than 20 properties before happening upon this Meatpacking location. “As soon as I saw this space,” she says, “it was bare bones and I envisioned exactly what I could create.” </div> <cite class="credit">Photo by Vanessa Granda</cite>

Telsha saw more than 20 properties before happening upon this Meatpacking location. “As soon as I saw this space,” she says, “it was bare bones and I envisioned exactly what I could create.”

Photo by Vanessa Granda

The store, which was originally set to open in March but had to quickly shift plans due to the pandemic, is the result of years spent dreaming, planning, and manifesting. A lifelong lover of fashion and design, Telsha decided to leave her career in PR behind after feeling inspired to fill the brick-and-mortar-sized hole so many of her sartorial-minded friends lamented. “I always knew I wanted to be in fashion,” says Telsha. “But I’m so glad it’s on my own terms. I’m excited to be able to make my own rules here.”

<div class="caption"> The red boot vase, made by <a href="https://www.instagram.com/anissakermiche/" rel="nofollow noopener" target="_blank" data-ylk="slk:Anissa Kermiche" class="link rapid-noclick-resp">Anissa Kermiche</a>, was a piece Telsha could not live without. Because of COVID-19, it got stuck in shipment coming from Europe. “I was going crazy emailing the artist, like I can’t open without it!” She says, “It just brings the whole store together. It says, ‘We’re here and we’re fun.’” </div> <cite class="credit">Photo by Vanessa Granda</cite>
The red boot vase, made by Anissa Kermiche, was a piece Telsha could not live without. Because of COVID-19, it got stuck in shipment coming from Europe. “I was going crazy emailing the artist, like I can’t open without it!” She says, “It just brings the whole store together. It says, ‘We’re here and we’re fun.’”

Photo by Vanessa Granda

A quick spin around the store reveals exactly what Telsha means. From the distinctive clothes to the one-of-a-kind vintage furniture and the conversation-starting art—every detail comes straight from Telsha’s singular vision. She is the owner, the buyer, the interior designer, the vintage and art collector, the business manager, and the sales associate all in one. “That’s what I love so much about the space,” she says. “It’s personal. When you walk in here, you’re walking into my brain.”

<div class="caption"> The multicolor chair, sourced from <a href="https://biritestudio.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Bi-Rite Studio" class="link rapid-noclick-resp">Bi-Rite Studio</a>, is one of Telsha’s favorite pieces in the store. <a href="https://fave.co/32gJ7sH" rel="nofollow noopener" target="_blank" data-ylk="slk:Kartell chairs" class="link rapid-noclick-resp">Kartell chairs</a> and an overdyed rug complete the vignette. The seating group is meant to encourage visitors to get comfy and hang out for a while. A portrait of Nina Simone hangs front and center, proudly watching over T.A. </div> <cite class="credit">Photo by Vanessa Granda</cite>
The multicolor chair, sourced from Bi-Rite Studio, is one of Telsha’s favorite pieces in the store. Kartell chairs and an overdyed rug complete the vignette. The seating group is meant to encourage visitors to get comfy and hang out for a while. A portrait of Nina Simone hangs front and center, proudly watching over T.A.

Photo by Vanessa Granda

The driving inspiration behind the design? “My future home,” says Telsha, who gravitates toward bold colors and unexpected pairings. A regular Tumblr user and a magazine devotee, Telsha is clearly knowledgeable and passionate about aesthetics and identity. In an industry that tends to prize minimalism as the definition of “elevated” style, she wants to stand out. The deep, mossy green walls painted in an ombre effect achieve just that. “So many stores that I frequent don’t have much color. Especially in this neighborhood,” she says, “I want to be the opposite.”

<div class="caption"> The Tubo bookends by <a href="https://biritestudio.com/collections/objects2/products/tubo-bookends" rel="nofollow noopener" target="_blank" data-ylk="slk:Bi-Rite Studio" class="link rapid-noclick-resp">Bi-Rite Studio</a> house some of Telsha’s favorite reading materials. A longtime collector of pre-owned books, Telsha turns to <a href="https://www.shopmilg.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:MILG" class="link rapid-noclick-resp">MILG</a> to source many out-of-print gems. </div> <cite class="credit">Photo by Justin Boone</cite>
The Tubo bookends by Bi-Rite Studio house some of Telsha’s favorite reading materials. A longtime collector of pre-owned books, Telsha turns to MILG to source many out-of-print gems.

Photo by Justin Boone

<div class="caption"> Another fabulous find from <a href="https://biritestudio.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Bi-Rite Studio" class="link rapid-noclick-resp">Bi-Rite Studio</a>, this red chair packs a punch and delivers on Telsha’s bold vision. </div> <cite class="credit">Photo by Justin Boone</cite>
Another fabulous find from Bi-Rite Studio, this red chair packs a punch and delivers on Telsha’s bold vision.

Photo by Justin Boone

The space is entirely open-concept, so Telsha can communicate with her guests from every angle, encouraging free-flowing discourse and radical transparency. “I will tell you if I think a different shirt would work better for you and I will tell you where that bag is made and who is making it. When you swipe your card at T.A.,” she says, “I want you to know exactly where your dollar is going and to feel good about it.”

<div class="caption"> The Alvin Ailey poster is an homage to Telsha’s youth spent dancing for the company. “An incredible man who did so much for the Black community,” says Telsha. To the left is a poster by the late graphic designer Milton Glaser. “I’m so happy to have his work represented here,” she says. </div> <cite class="credit">Photo by Vanessa Granda</cite>

The Alvin Ailey poster is an homage to Telsha’s youth spent dancing for the company. “An incredible man who did so much for the Black community,” says Telsha. To the left is a poster by the late graphic designer Milton Glaser. “I’m so happy to have his work represented here,” she says.

Photo by Vanessa Granda

That same idea extends to the designers she’s chosen to champion and her recognition of the importance of representation. “There are three Black designers featured right when you walk in,” she says. “It’s important for me to give space and a platform to brands that are often pushed to the side.” The buy is firmly within the contemporary market, but with an eye towards luxury. Both local designers and lesser-known international brands are featured, many of which are POC-owned. “T.A. isn’t just my win,” says Telsha. “It’s a win for anyone who is my age, my skin color, a woman. It’s a win for all of us.”

<div class="caption"> To double down on the “living room” feel of the store, Telsha chose to forgo mannequins in the windows in favor of these mirrored display stands and vases. The geometric orange vase is from <a href="https://fave.co/3541cbT" rel="nofollow noopener" target="_blank" data-ylk="slk:CB2" class="link rapid-noclick-resp">CB2</a>. On <a href="https://shop-ta.com/shop" rel="nofollow noopener" target="_blank" data-ylk="slk:the racks" class="link rapid-noclick-resp">the racks</a>, denim by Priscavera sits next to origami-inspired pieces by Pushbutton and knits by Barragán. </div> <cite class="credit">Photo by Vanessa Granda</cite>
To double down on the “living room” feel of the store, Telsha chose to forgo mannequins in the windows in favor of these mirrored display stands and vases. The geometric orange vase is from CB2. On the racks, denim by Priscavera sits next to origami-inspired pieces by Pushbutton and knits by Barragán.

Photo by Vanessa Granda

When asked about what is next for her, Telsha responds, “I want to take over the world.” She envisions a whole portfolio of independent boutiques in cities like L.A., Chicago, New Orleans, and Atlanta. “Ultimately,” she says, “not only should people come in here and feel safe, I want people to come in here and feel seen and loved. This is my love letter to fashion, to the Black community, to New York, and to the joy of shopping. Let’s bring back the joy!”

<div class="caption"> Twenty-six-year-old Telsha Anderson enjoys the view from the paradise she’s created. </div> <cite class="credit">Photo by Vanessa Granda</cite>

Twenty-six-year-old Telsha Anderson enjoys the view from the paradise she’s created.

Photo by Vanessa Granda

Telsha’s Taste-Making Selects:

Instagram feeds to follow: @claudehome, @majawyh, @yarashahidi, @justineskye

Destinations for fashion and design inspiration: Barcelona is an IRL place that really inspires me. Their approach to everything is so intentional. I love the @subliming.jpg and @blackfilmfashion Instagram accounts. I’m a big fan of Love House showroom and I’m always down to wander around CB2. A good furniture piece can say so much—I’m able to take that and then figure out the direction of the buy or my life really!

Favorite detail in the store: There is a sticker-covered zig-zag chair in the dressing room. The chair is just from Amazon, but I’ve been collecting the stickers for years; they showcase some of my favorite artists, brands, and places. I hope people bring me more to add when they come in!

Must-have piece from T.A.: Barragán pleather pants. They’re unisex and the color is fire. They’re a piece I imagine people will have for years and will look back and think fondly of T.A.

<div class="caption"> The jewelry case will feature an evolving rotation of semiprecious and one-of-kind pieces. For now, it’s home to some of Telsha’s beloved objects, like this ceramic snake and Italian Vogue. </div> <cite class="credit">Photo by Justin Boone</cite>

The jewelry case will feature an evolving rotation of semiprecious and one-of-kind pieces. For now, it’s home to some of Telsha’s beloved objects, like this ceramic snake and Italian Vogue.

Photo by Justin Boone

Reading list: I have a bunch of books throughout the space that I’ve collected over the years. Some favorites include Black Boy Fly by Joshua Renfroe and The New Black Vanguard by Antwaun Sargent. I want to encourage dialogue—if you’re here and you don’t feel like buying clothes, let’s talk about literature, about design, about civil rights!

A taste of the T.A. playlist: Erykah Badu, SZA, Solange, Diana Ross, Jill Scott. All these women have very soft voices, but an assertive approach. Honestly, that’s what I want the store to feel like—we’re soft, but intentional.

The finishing touch: The scent! I wanted a memorable scent for the store. My mom found this Juniper room spray that I became obsessed with. I laughed when she told me she got it at Target, but it’s perfect.

<div class="caption"> Yo-yo-inspired bags by <a href="https://shop-ta.com/shop/emma-charles-pink-lady-gwen-bag" rel="nofollow noopener" target="_blank" data-ylk="slk:Emma Charles" class="link rapid-noclick-resp">Emma Charles</a>, a U.K.-based leather goods brand, make a cool, modernist statement hanging from a postmodern coatrack. </div> <cite class="credit">Photo by Justin Boone</cite>
Yo-yo-inspired bags by Emma Charles, a U.K.-based leather goods brand, make a cool, modernist statement hanging from a postmodern coatrack.

Photo by Justin Boone

Originally Appeared on Architectural Digest

Copyright © All rights reserved. | Newsphere by AF themes.