June 12, 2024

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Innovation at work

The guide to start dropshipping in 2022

5 min read

Dropshipping is an easy way to get started in entrepreneurship, it can be a great place to start. Dropshipping allows you to sell your products directly to customers.  

This is a business that has already made several people millionaires and if you use the right strategies and methods, you will also be able to profit from this business and make this your main source of income in the long run. 

In this article, we will study the different aspects of dropshipping and how you can also create your own store and start selling products on the Internet. 

1. Market research and niche selection

Market research and niche selection are the very first steps in setting up a profitable dropshipping business. Before you start, it is essential to do a market study. 

This study will allow you to identify the needs of the customers on the market as well as the opportunities that you can draw from it. You can do this by spying on large online sales sites.  Just go to the comments section to identify the pains of those who buy products on the Internet. 

It’s always best to start by solving a problem. Also, don’t hesitate to approach people around you to get their opinion about what they would like to have for certain types of products for example. 

All this will allow you to identify the ideal niche. You can also use tools like Dropispy and Minea to quickly take the temperature of the market.

2. Competitor Analysis

After you have selected a niche for your business, identify the competitors and study their strategies. You can do this by using Google search or third-party software.

Google will allow you to search the name of the product that you are selling and show you the top 10 results. By doing so, you can learn about the marketing strategies of your competitors as well their business practices.

Google search is not your only option. If you don’t find the right person in your niche with a Google search, you can use tools like SEMrush and Moz to search for them.

You will be able to discover more about your competitor using these tools. This includes how they use Social Media, what ads they run, how much traffic and how many they receive. It is much easier to learn about the dropshipping methods of your competitors.

3. Administrative process

Although dropshipping is an online business, it is important to do the necessary administrative steps in order to have an authorization to sell. 

These steps vary from one country to another. Do not hesitate to refer to your ministry for more information. 

You will also need to create a Stripe account. This is the payment method that allows you to receive payments from buyers. 

4. Find winning products

Product search is one of the most important things in the Dropshipping business. There are several product search tools available on the market. 

These tools allow you to save a lot of time and to go faster in your product search.  You won’t have to manually spy on all the social networks as it used to be done. 

The algorithms of these tools collect all the ads made on social networks.  All you have to do is to choose a product among those proposed by the tool based on the characteristics of a winning dropshipping product

Among all these product search tools, I recommend Minea and Dropispy which are, by far, the best product search tools available on the market. 

These tools will allow you to have an even better view of the products that are already sold on the market.  You can easily find your winning product with these tools.

5. Finding the right supplier

When looking for a supplier, it is very important to take into account these few criteria that will allow you to know if a supplier is really worth it. 

  • Customer reviews: customer reviews allow you to know how the supplier delivers its products. Generally on online marketplaces, each supplier has a rating. We recommend that you only choose suppliers who have a rating higher than 4/5
  • Shipping delay: it is very important to take into account the shipping delay in dropshipping, because it is one of the reasons that will make people buy the most in your store. Choose a supplier that has a very short delivery time. 

5. Create the store

Once you have identified a market niche, determined its viability, and found a supplier, the next step is to create a store. The next step is to establish a retail outlet where your customers will be able to purchase your products.

Shopify and WooCommerce are the best hosting platforms for online stores. 

Creating a store is very easy on this platform and you can even create your store without having any technical skills in online store creation. 

All you have to do is to take one of the pre-made templates and modify it according to your product design. 

6. Optimizing Your Store

Launching your website does not guarantee that money will come flooding in. Once you’ve chosen a platform for your online store, optimizing your site will help customers find you on the web.

Optimizing your store for conversions can be just as important than optimizing it to find. SEO is a must to optimize dropshipping shops for traffic.

Conversion optimization involves eliminating friction from your customer’s experience. One example is to reduce steps and change the colors of buttons on your website.

7. Promote Your Store

Learn how to market your dropshipping enterprise. There are many ways you can market your store.

It takes effort and time to market your store. It may cost you some money. It is worthwhile to make traffic flow and get sales flowing.

This is something you cannot afford to do. You should consider promoting your store.

Conclusion

In summary, dropshipping is a business that allows you to sell products without even having stock.

Despite the fact that the business is said to be saturated with a very high competition, it is still possible, if you follow the right strategies, to get ahead.

In this article, we have discussed the main steps you need to follow in setting up a profitable dropshipping business. 

Don’t hesitate to get started. Good luck!

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