It’s no secret that stickers are a great way to get your business noticed. But what many people don’t realise is that there are tons of different ways to use them to stand out from the competition.
In this article, we’ll explore three popular ways to do just that. We will cover everything from product packaging to guerrilla marketing and the psychological power of stickers.
Do you want to learn more? Then let us jump in.
1. Use stickers to personalise your products or packaging
Professional product packaging can seem out of reach when you are just starting out or are a small business. But with stickers, you can create packaging like the pros.
Stickers are perfect for that because they are customisable. That means that you can make them fit your product and brand without having to make compromises.
Do you offer luxury products and services? Then try a gold vinyl sticker to show that exclusivity. Maybe you make soy candles? A holographic label catching the light sounds amazing, doesn’t it?
2. Give them away as freebies or incentives
Another popular way to use stickers is to give them away as freebies or incentives. Free stickers can be a great way to attract new customers and build loyalty among your existing customer base. It also helps to create brand awareness and can be a lot of fun for both you and your customers.
Why? Because we do not think of free custom stickers as advertising. When we receive a free sticker, we perceive them as gifts. This is incredibly powerful as it adheres to the rule of reciprocity.
It states that when someone does something for us, we feel indebted to them and are more likely to do something for them in return. This is why freebies are so successful in marketing – because they make us feel indebted to the person who gave them to us and can easily translate into a purchase or a positive review.
3. Try out guerrilla marketing tactics
Finally, stickers can also be used to great effect in guerrilla marketing campaigns. This type of marketing is all about using creative and unexpected tactics to get your business noticed. And stickers are the perfect tool for this, since they’re affordable, easy to use, and highly visible.
One of the easiest ways to use stickers for guerrilla marketing is by tagging high-traffic areas. Tagging means using the same symbol, ideally your logo, over and over again within a specific location.
If this sounds like something you want to try, use waterproof vinyl stickers to make your campaign last. These stickers can be used outdoors and withstand scratches, chemicals and the elements.
If you’re looking for a way to stand out from the competition, personalised stickers are a great option. And the best part is that there are lots of different ways to use them, so you can find the perfect strategy for your business. What will you be trying out next? Let us know in the comments.